Dating traffic is a type of internet traffic that directs users to various dating and dating websites and apps.
This type of traffic can be divided into two main categories:
- Mainstream dating traffic. It is focused on the so-called “white” offers – sites and applications designed to find a partner for a serious relationship, for example, marriage sites or apps for finding a soulmate. This traffic can be converted into registrations, subscriptions, payment for additional features on such sites.
- Adult (18+) deating traffic. It directs users to adult resources – sex dating sites, webcam sites, porn and other similar 18+ content. Such traffic is converted into paid actions on these sites.
Both of these types of deeting traffic have their own specifics and require special approaches to promotion, which we will discuss below.
Affiliate marketing deiting traffic: peculiarities
There are a few important features of deeting traffic that you need to keep in mind when dealing with it:
- Strict targeting. Unlike many other types of traffic, people who search for dating sites and apps do so consciously and purposefully. They have a specific motivation – to find a partner for a relationship.
- High audience engagement. Users who have come to a dating site are usually highly motivated to start socializing and looking for potential partners. This increases the chances of conversion.
- Strong segmentation by gender and age. Men and women behave differently on dating sites, prefer different features and ages of partners. This should definitely be taken into account.
- Local specificity. The popularity of certain dating sites and apps is highly dependent on the country and region. In Russia, for example, Tinder is popular, and in Asia – local analogs.
- Strong influence of trends and fashion. The sphere of online dating is very dynamic, new popular applications appear regularly, which should be monitored.
Taking into account all these factors is critical for effective promotion of deeting offers. Now let’s take a closer look at the specifics of the target audience.
Target audience of dating sites in 2023
In order to properly set up targeting for promoting deeting, it is important to know who the main target audience of such services is today. Here are the key trends for 2023:
- Men are more active in using dating apps than women. According to research, they are more likely to download and pay for premium accounts.
- Middle-aged people between 30 and 45 make up the most active audience. Young people under 25 increasingly prefer offline dating.
- There is a growing demand for niche dating: by interests, for people over 50, religious, ethnic and others.
- In different countries and regions, preferences vary greatly. In Russia, Tinder is the leader, in Asia – local services.
- Not only specialized sites are popular, but also dating through social networks.
To maximize conversion, you need to consider all these audience nuances when setting up ad targeting. Let’s now consider the channels for attracting such targeted traffic.
Dating traffic sources relevant in 2023
The online dating market is developing very dynamically, new trends and channels for attracting the target audience are constantly emerging. Let’s take a closer look at the most promising sources of traffic for dating in 2023.
1. Publishing videos in TikTok
TikTok is rapidly gaining popularity around the world. This social network is perfectly suited for promoting deeting due to the possibilities of targeting the target audience.
- You can create short, atmospheric videos demonstrating the advantages of the dating service.
- Use popular music tracks and trends to attract the attention of the TikTok audience.
- Target shows by age, gender, geography, and interests to maximize the reach of the target audience.
- Use creatives featuring colorful characters to increase virality.
- Add links to the site or dating app to encourage conversions.
TikTok opens up vast opportunities to creatively promote deeting and generate targeted traffic in 2023.
2. YouTube channels and Shorts
YouTube continues to be one of the most popular platforms, and the gaining popularity of the Shorts format opens up new opportunities for promotion:
- Creating vivid viral videos up to 60 seconds long, demonstrating the advantages of the dating service.
- Using the whole arsenal of YouTube features to attract subscribers – provocative titles, custom thumbnails, creative content.
- Integration with the main content of the channel – creating full-fledged videos with reviews and testimonials about dating sites.
- Collaborations with opinion leaders, bloggers on dating and relationship topics to attract their audience.
YouTube allows you to reach a huge audience and generate targeted traffic to deeting in 2023.
3. Reels, spam and massfollowing on Instagram
Instagram also provides a variety of promotional opportunities:
- Creation of vivid videos in Reels format with demonstration of dating service advantages. Using popular trends and music.
- Targeted audience reach in Instagram with the help of advertising. Ability to customize targeting in detail.
- Using spamming and massfollowing techniques to attract target audience from Instagram.
- Using accounts with large audiences in related niches to place hidden advertising deiting.
Instagram allows you to reach a huge audience of young people and utilize various creative approaches to generate targeted traffic.
4. Forums, thematic chats and publics
Online communities can also be effectively utilized for promotion:
- Targeted advertising on thematic forums dedicated to dating, relationships, self-development.
- Promotion in popular VKontakte publics dedicated to dating and dating. Use of viral content.
- Partnership with the owners of large chat rooms in messengers that have a target audience.
- Sponsoring thematic events, offline meetings of participants of such communities.
- Creating your own thematic resources and attracting targeted traffic to them.
This approach allows you to reach the most interested users within the communities.
5. Paid sorses
Utilizing paid traffic sources can also be effective:
- Buying traffic on Popunder, Popups, Push notifications exchanges to achieve a wide audience reach.
- Buying traffic on exchanges like Admitad, Yandex Direct, Google Adwords with precise targeting by interests.
- Cooperation with thematic Telegram channels and chat rooms that sell advertising to the target audience.
- Buying email and SMS mailings to subscriber bases in thematic niches to attract conversions.
- Buying advertising from bloggers, opinion leaders in the niches of dating, dating, relationships.
Proper use of paid traffic will help you scale your audience reach and increase conversions.
6. Advertising networks
The major ad networks also provide ample opportunity:
- Placing banner and video ads on websites through Adnauseam, AdRiver, Advertising Watch, etc.
- Using Popunder networks for wide coverage of the secondary audience.
- Running teaser campaigns through networks like Clicksor, Performancing to reach targeted traffic.
- Partnering with media sites with similar audiences to place native advertising.
Advertising networks offer the greatest opportunities to scale the reach of your target audience.
7. Advertising campaigns in Facebook, Google, TikTok, Bigo
Running ads on major social networks and search engines will maximize audience reach and targeting opportunities:
- Facebook and Instagram campaigns with fine-tuned targeting by demographics, interests, location.
- Search and themed campaigns in Google Ads to reach the audience actively searching for dating sites.
- TikTok ads using colorful viral videos and geo-targeting.
- Promo in Bigo, a popular app in Asia, to reach the audience in the region.
This approach will maximize your audience reach for deeting.
Search engine promotion should also not be overlooked:
- Optimization of landing pages of the site for search queries related to dating.
- Creating useful content on the topic of relationships, dating, pickup. Attracting organic traffic.
- Placement of the site on thematic sites, collection of backlinks to improve positions in the output.
- Registration in catalogs and thematic ratings of popular dating sites.
Competent SEO promotion will bring additional organic traffic.
9. E-mail newsletters
Subscriber mailings can also be a good source:
- Gathering a base of subscribers by stimulating subscription on the site.
- Audience segmentation by age, gender, geography for personalization of mailings.
- The use of creative formats: success stories, lifehacks, psychological tests, surveys.
- Periodic promotions and special offers for subscribers that stimulate activity.
E-mail marketing with a competent approach can regularly generate targeted traffic.
As you can see, there are a lot of promising sources of traffic in the arsenal of deiting in 2023. The main thing is to combine and optimize them correctly to achieve maximum results. Experiment and choose the mix of channels that suits you!
How to Optimize Ads for Affiliate marketing Dealing
To maximize the return on your invested budget in promoting deiting, you should adhere to the following guidelines:
- Conduct a thorough study of the target audience’s profile and behavioral characteristics in order to personalize advertising messages as much as possible.
- Test different ad formats: banners, videos, native ads, retargeting – they may work differently.
- Optimize headlines, visuals, and texts for each traffic source to increase CTR and conversion rates.
- Conduct split tests of advertising materials to find the most effective options.
- Implement UTM tags to track conversions from each traffic source and determine ROI.
- Customize targeted actions (registration, app install, subscription purchase) to increase conversions.
- Analyze the entire user journey from click to target action, identify bottlenecks.
- Optimize bids and budgets, cut off ineffective traffic sources in a timely manner.
By following these recommendations and constantly analyzing the data, you can significantly increase ROI from advertising campaigns to affiliate marketing dealing traffic.
GEO and Approaches
When choosing a geography to pour traffic to deiting offers, it is worth taking into account the specifics of different countries and regions.
It is often economically inexpedient to pour traffic to CIS countries from paid sources – the amount of payment is unlikely to cover the webmaster’s expenses. It makes sense to focus on Europe, the USA and other developed countries.
The USA accounts for a huge share of traffic from dating sites (62.9% of the total volume). In aggregate, English-speaking countries generate 77% of the world’s solvent traffic on deating offers.
The second place in 2022 was occupied by India, which, according to forecasts, will be “moved” by China (closed GEO) in the coming years. Germany and France are also in the top 5.
Therefore, it is worth emphasizing traffic from ad networks with GEO Tier-1, Tier-2 and India. In MyBid, these countries are the main ones.
Next, let’s look at approaches to creative creation using the example of push notifications that will be effective in 2023:
- Simulate an incoming message from a regular girl. This approach piques the curiosity and interest of the audience.
- An intriguing message with a hint of a personal meeting. The element of mystery and excitement works here.
- Direct advertising of a site or application with an appeal to find a life partner. Orientation on family users.
- Message with an open question + thematic photo. Incentivizes to respond and start a dialog.
- Imitation video from a girl and CTA. The use of visual content increases conversion.
- Cover of 18+ video category. Attracts an adult audience.
Combining different types of creatives for different segments of the target audience is the key to campaign success.
What are the best traffic sources that work best for daytrading affiliate marketing?
The most effective sources of traffic for data affiliate marketing are: social networks (VKontakte, Facebook, Instagram), contextual and teaser advertising, partnership programs with thematic bloggers and communities, push notifications to app users.
Which GEO should I choose to drive traffic to deiting?
It is better to focus on the USA, Canada and Western European countries. India and some countries of South-East Asia are also promising. The CIS, as a rule, is less profitable.
How to create effective advertising creatives to promote deeting?
Bright visual materials, images of happy couples, intriguing headlines and slogans are effective. An emotional message is important – a promise to find love, to create a family.
What are some mechanics to use when promoting deiting?
Calls to action (“Find a match right now!”), limited time offers, promo codes, contests and quizzes on themed sites work well.
What KPIs to track when analyzing traffic performance?
The main KPIs are ad CTR, click-through price, registration conversion rate, and return on ad spend. Analysis of user behavior on the site is also important.
How do you optimize your deeting campaigns?
A/B testing creatives, setting up targets and audiences, analyzing funnels and eliminating ineffective sources, adjusting bids and budgets are the main ways to optimize.
Dating continues to be one of the most popular and profitable niches for affiliate marketing. Success in this sphere largely depends on the right choice of sources, competent setting of targeting and creation of attractive advertising materials.
The key traffic channels are advertising in social networks, contextual and teaser advertising, affiliate programs. It is better to focus on such GEOs as the USA, Canada, Western Europe.
To create effective creatives, it is important to use vivid images and emotional messages promising to find love and create a family.
Constant analysis of KPIs and optimization of advertising campaigns will allow you to achieve maximum return on the invested budget. The main thing is to test and experiment with approaches in order to find a winning promotion strategy for a specific offer. Good luck in dealing affiliate marketing!