Nutra is becoming more and more popular for affiliate marketing. To successfully work with nutra, you need to understand the peculiarities of this niche and know effective sources of traffic. In this article, we will take a closer look at what is nutra, give useful tips for affiliate marketing beginners and tell you about the best ways to attract the target audience.
What’s a nutra?
Nutraceuticals are nutritional supplements, dietary supplements (dietary supplements), cosmetics and other products that have the potential to improve human health and well-being.
The nutra are referred to as:
- Slimming aids (fat burners, meal replacement shakes, etc.)
- Drugs for joint pain
- Means to improve potency
- Creams and gels to increase the size of the male organ
- Products for skin, hair and nail care
- Vitamins and dietary supplements to improve health
- Ointments and gels for cellulite, stretch marks, etc.
The main advantages of nutra as a destination for affiliate marketing:
- High demand for such goods
- Large selection of offerers
- Ability to target different audiences
- Nutra is bought in all countries and regions
What you need to know about the nutra before you start
Before you start nutra affiliate marketing, you should study the peculiarities of this direction:
- Understand the types of nutra and understand which offfers are suitable for your goals
- Select target audiences and countries to promote to
- Determine budget for testing and scaling
- Explore possible sources of traffic (more on this below)
- Understand the specifics of advertising campaigns for nutra
- Understand the payment models that advertisers use (COD, Trial, Subscription, etc.)
- Be prepared for high competition in this niche
Proper preparation will help you save your budget and get to a steady income from nutra affiliate marketing faster.
What is included in the concept of ” nutra”?
As we mentioned, nutra includes a very wide range of health and beauty products. Let’s take a closer look at the main categories:
Slimming aids
It is one of the most popular and profitable destinations in the nutra. It includes:
- Drugs and shakes to reduce appetite and speed up metabolism
- Online and offline weight loss methods and courses
- Special nutrition for weight loss (meal replacements, dietary supplements)
- Workout programs and fitness trackers
- Beauty salon wraps and treatments
The main audience is women 25-45 years old.
Remedies for joint pain
Effective for affiliate marketing in countries like USA, Canada, Australia, Europe.
Promote:
- Creams and ointments with analgesic effect
- Patches and applicators for joint pain
- Preparations with glucosamine and chondroitin to restore cartilage tissue
- Vitamin complexes to strengthen the musculoskeletal system
The target audience is people over 40 years old and athletes.
Drugs to improve potency
This trend will be effective in promoting to the 30-50 year old male audience in Europe, USA and other developed countries. Advertise:
- Pharmaceuticals for the treatment of erectile dysfunction
- Nutritional supplements with stimulating effect
- Products to increase the duration of sexual intercourse
- Creams to increase sensitivity
- Vitamin and mineral complexes to normalize the hormonal background
Nutra is a promising and fast-growing area for affiliate marketing. The main thing is to choose the right offer and target audience, study the peculiarities of promotion and choose effective traffic sources with good scaling potential.
Nutra traffic sources relevant in 2023
1. Teaser ads
Teaser networks are still an effective source of traffic for nutra. This is especially true for offers for the male audience – drugs for potency, penis size increase, etc. Such offers can be successfully promoted on adult sites and in teaser networks with relevant topics.
Advantages of teaser advertising:
- Low cost per click
- Ability to accurately target by interests
- Fast target audience coverage
To increase conversion rate, it is worth using pads before sending traffic to an offer. This will help to interest the user and increase the likelihood of purchase or registration.
In addition to adult sites, teaser advertising for nutra can be effective on such sites:
- Thematic forums and communities
- Media dedicated to health and sports
- Blogs about weight loss, beauty, relationships
The main thing is to choose the right sites based on the promoted offer.
2. Using Push Notifications
Push notifications are one of the most effective channels to promote nutra in 2023.
Advantages of Push:
- Possibility of personalized appeal to the user
- High CTR and conversion rates
- Relatively low price per click
- Reach iOS and Android audiences
- Fine-tuning of targeting
Which Push formats are best to use:
1. Classic Push Notifications
This format converts well for both adult and regular nutra offers. Advantages: the possibility of personalized appeal, appeal to the specific needs of the target audience, audience segmentation with the help of different creatives.
2. Inpage Push
Especially effective for adult offers. Allows you to cover not only Android, but also iOS users. It is distinguished by low cost per click (from 0.001$).
Why Push works for nutra:
- Ability to address the audience with a “you-message”
- Segmentation of the target audience through different creatives
- Reach both Android and iOS users
- Low prices per click
Push is a great choice for promoting nutra. It’s worth testing different creatives and targeting to find the most effective approach.
3. Websites
Using organic traffic from themed sites is one of the most budget-friendly ways to attract target audience for nutra.
To effectively monetize such traffic, you can:
- Create your own information resource about health, beauty, weight loss. Place articles, testimonials, product reviews on it. Provide links to advertising offers.
- Place media advertising (banners, videos) on thematic sites. For example, on healthy lifestyles, women’s interests, sports.
- Use contextual advertising and set up dorways for different groups of keywords. For example, for an offer on joints – “joint pain”, “arthritis treatment”, etc.
- Place native advertising in the form of sponsored articles on sites visited by your target audience.
- Make guest posts with product reviews and recommendations on popular health and beauty blogs.
The main thing when working with sites is to choose the right sites based on the type of advertised offer and the interests of the target audience.
4. Social networks
Social media is a great platform to promote nutra because of these benefits:
- Ability to accurately target by interest, gender, age and other parameters
- Advertising in communities and interest groups
- Use of different formats: media and targeted advertising, organic posts, stories, live broadcasts, etc.
- High audience engagement in social networks
What are the main promotional options to utilize:
- Targeted advertising with narrow targeting on the interests of the target audience
- Advertising in communities and groups on health, beauty, relationships, sports
- Organic posts on behalf of the blogger or community
- Advertising in stories with clickable overlays
- Live broadcasts with product reviews and recommendations
- Advertising in feeds and articles of popular bloggers
The main thing is to be creative in your promotion and not to violate social media rules. Then you can get excellent conversion rates at an affordable price.
Opportunities to get conditionally free traffic to promote offers on nutra
Getting free traffic is one of the most effective ways to promote offers on nutra. Although there are almost no absolutely free sources in pure form, there are many channels that, with a competent approach, allow you to get quality traffic with minimal costs.
Here are the main options:
Social media
One of the most popular sources of conditionally free traffic. You can use various formats:
- Maintaining thematic publics and groups, promoting useful information and recommendations in them, placing implicit advertising of products
- Commenting in thematic communities with giving advice and mentioning the product
- Creating and promoting accounts of experts, doctors who share their experience and recommend products
- Targeted advertising (limited by moderation, you need to be creative in design)
- Advertising through bloggers and opinion leaders in their posts
TikTok
Effective for promoting weight loss, skin care and hair care offers. You can create expert accounts, make useful videos, talk about problems and solutions, and provide links in the profile description.
YouTube
Video reviews, product trials, interviews with experts are good. You can create channels about health, beauty, sports, and add links. The Shorts format is also relevant.
Posting colorful pins about products, health benefits, benefits. Adding links for switching. Unobtrusive format, popular with the target audience.
Yandex.Zen, Yandex Q, Reddit, Quora
Publication of articles-recommendations, answers to users’ questions with mention of useful products and links via shorteners.
SEO
Creating a website and promoting useful content, converting organic traffic. Requires a lot of labor, but it is effective.
Email, Messenger mailings
Targeted mailing to users who left an application on the site or requested information.
Thus, there are enough opportunities to get conditionally free traffic on nutra. The main thing is to choose the site wisely, understand the peculiarities of working with it, use creative formats instead of intrusive advertising. This will allow you to get conversion traffic with minimal costs.
What it takes to pour nutra from Facebook
Facebook is still one of the most popular platforms for promoting nutra due to the wide targeting and scalability of advertising. However, working with Facebook requires careful preparation and understanding of all the subtleties. Let’s understand what basic tools will be needed to launch nutra ads on Facebook.
First of all, these are accounts. It is better to use special advertising accounts rather than personal profiles. Such an account can be purchased from special services, the price varies from 5 to 15 dollars depending on the country, history and other parameters.
Proxy servers will be required to bypass blocking. It is recommended to use mobile proxy providers like Luminati or GeoSurf. The cost of such proxies is usually 5-10 dollars per month.
Payment tools are needed to replenish the advertising budget. It is better to use trust cards with a good transaction history. Reliable options are Privacy.com, Payoneer, cards from Capital One, Chase banks.
It will be useful to prepare special prelending, which will “warm up” the audience before sending to the offer. The creation of prelending are special services, the average price of 40 dollars.
Tracking is required to keep track of statistics. A popular choice is Keitaro or Analogate with a binding to an external VPS server to bypass blocking.
And of course, you will need an anti-detect browser to bypass Facebook restrictions. TipTop or Uniagent extensions will do.
In the end, to comfortably run ads nutra in Facebook will require a budget of about 150 dollars for consumables plus the cost of advertising itself. Keep an eye on targeting optimization, test different creatives, and you will find an effective promotion strategy!
What it takes to pour nutra with TikTok
TikTok is gaining popularity among affiliate marketers thanks to its powerful targeting tools and coverage of the youth audience. Let’s look at the key points to consider before starting to promote nutra in TikTok.
The main thing is accounts. In TikTok will not fit the usual accounts from the Russian Federation, so you will have to buy accounts from the right regions. The cost of such accounts starts from 5 dollars.
You will also need proxy servers corresponding to the region of TikTok accounts. Stick to the rule of 1 proxy per 1 account for maximum security. The price of quality proxies is from 5 dollars per month.
The selection of creatives is of great importance – videos should be as natural and organic as possible for TikTok content. You can order them from specialists or generate them with the help of AI.
The moderation of advertising in TikTok can be difficult, so tools to hide the real offer will be required. For example, Keitaro tracker with VPS.
In general, the budget for the start will be about 100 dollars plus the cost of the advertising itself. The main thing is to be creative in creating videos and accurate targeting. Then TikTok will become an effective channel for attracting an audience on nutra.
What it takes to flood your nutra with Google Ads
Google Ads (contextual advertising) is a great way to attract targeted users already interested in certain products and services to the nutra. However, there are nuances when setting up such advertising.
Google Ads will require quality accounts with a good history and a high level of trust. They can be purchased from specialized services at a price starting from 10 dollars.
It is important to use traffic from proxy servers from the same country as the account, so as not to arouse suspicion. Mobile or data-center proxies from $4 per month will do.
To bypass bans, you need traffic cloaking tools. A popular choice is Keitaro TDS or jQuery TDS with VDS/VPS.
Create landing pages that are as relevant to user queries as possible. Use “long tail” queries for better conversions.
Proper targeting and bids are important for a successful campaign. Test audience extensions and remarketing.
Watch the quality of traffic – competitors can artificially inflate CPC.
Thus, the budget to start – about 100 dollars plus advertising costs. Google Ads, if set up correctly, will bring motivated customers to the nutra.
What you need to sell nutra on marketplaces
In conditions of sanctions, marketplaces have become a popular alternative for selling nutra. What do you need to know in order to trade successfully in such goods on Wildberries, Ozon, Yandex Market and other sites?
The main difficulty is a large starting budget, from 1 million rubles. You need a stock of goods in the warehouse, working capital.
The right assortment is important, taking into account the demand on a particular marketplace. For example, vitamins sell well on Ozon.
It is necessary competent SEO and advertising on the site itself – banners, promotional pages, contextual advertising.
It is useful to attract bloggers and opinion leaders for reviews of products, it increases trust.
Do not overpriced, it is better to compete with affordable cost of goods plus promotions, cashback.
The difficulty is high competition on popular marketplaces. But with a competent approach, this is an effective sales channel for nutra.
